SSR & SEO-aware pages
Server-rendered product, category and content pages that are fast for users and legible to search engines.
Next.js Storefronts
Next.js storefronts built for speed, SEO and scale.
The storefront is the part of commerce customers and search engines actually judge. Microcorem engineers Next.js storefronts with server-rendered pages, dynamic product routes, a reusable component architecture and a serious focus on Core Web Vitals — so the front end performs as well as it looks.
The problem
A slow, rigid front end quietly taxes every campaign.
When pages load slowly, shift around as they render, or are hard to extend, you pay for it twice — in lost conversions and in search ranking. A modern Next.js front end removes that tax and gives your team a foundation they can build on.
What Microcorem builds
Engineering that compounds over time.
Dynamic product routes
Scalable dynamic routing and data fetching for large catalogues and frequently changing content.
Reusable component architecture
A typed component system and design tokens so the storefront stays consistent and quick to extend.
Image optimisation & Core Web Vitals
Next.js image handling, layout stability and performance budgets aimed squarely at Core Web Vitals.
API integration
Clean integration with commerce, CMS, search and payment APIs through documented interfaces.
Analytics & tracking
GA4, GTM and ecommerce event tracking wired in from the start, not bolted on later.
Performance focus
Core Web Vitals, treated as a feature.
- Largest Contentful Paint on product and category pages
- Cumulative Layout Shift and visual stability
- Interaction responsiveness on cart and checkout
- Image, font and script delivery strategy
Serverless & API patterns
The backend touch points that matter.
- API routes and route handlers for commerce actions
- Serverless functions for webhooks and integrations
- Caching and revalidation strategies for catalogue data
- Edge-friendly rendering where it improves experience
Best fit for
- You need a fast, SEO-strong commerce front end
- Your catalogue or content changes often
- You want a codebase your team can extend with confidence